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Help unmanageable, colour-treated hair retain its fresh-from-the-salon vibrancy with ZeroSulfate® shampoos containing the exclusive ThermalAntiFadeComplex®. 100% Vegan. Pureology Super Smooth System features: ThermalAntiFadeComplex®: an exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens including Heliogenol, Vitamins C and E, and Xylose. This helps neutralizes free radical damage, maximizes colour retention, and protects hair from thermal damage. Advanced Smoothing Micro-Emulsion Technology tames frizz and flyaways, gives perfect shine and improve flexibility, and adds softness and moisture. Natural Geranium Plant Extracts deeply conditions, while it increases manageability and shine. More Benefits: Humidity-resistant formula locks in natural moisture while locking out frizz-causing environmental moisture Long-lasting smoothness Contains a signature aromatherapy blend of Mimosa and Raspberry
Pureology Super Smooth System $35.95–42.95
PUREOLOGY introduces the first collection of styling products created exclusively for colour-treated hair: New Colour Stylist protects hair with the Keravis-infused Strengthening AntiFadeComplex™ while enhancing haircolour’s beauty with every use. 100% Vegan formulas with Lipid Extracts of coriander, camelina and olive oil boost shine and softness, for radiant colour and stunning style. If you love your haircolour, choose no other.
Pureology Colour Stylist $34.95
Pureology Reviving Red - Shampoo is a concentrated Shamp’Oil that maintains vibrancy and replenishes hair while delivering 4x the active ingredients to drastically replenish the protective lipid layer and seal the cuticle. Contains jaljala oil plus the exclusive OleoAntiFadeComplex® for colour retention and radiance of red or copper colour-treated hair
Pureology Perfect 4 Platinum - Reconstructor is a concentrated masque that penetrates deep into the hair’s cuticle to strengthen, soften and rescue high-lifted or highlighted hair with an intense dose of strength. The weightless, nourishing formula contains 5X more Keravis than Perfect 4 Platinum Shampoo and Condition to equalize and even out porosity while transforming damaged blonde hair with improved elasticity, ultimate softness and incredible shine.
Pureology Perfect 4 Platinum - Shampoo is a ZeroSulfate® strengthening formula that gently cleanses and softens, while enhancing brightness, shine and colour retention on high-lift blonde hair. Contains breakthrough strengthening technology with Protein-rich Keravis and teh softening plant extract of Chamomile.
Pureology Reviving Red - Copper Enhancing Treatment is a weekly pigment depositing treatment boosts the vibrancy of vivid copper shades and provides an intense surge of strength and softness to restore flexibility as well as increased ease of styling, discipline, manageability, frizz control, moisture retention, & shape memory—all enhanced with a mild, smooth waxy feel to hair. When used after Reviving Red Shamp’Oil, formulated with jaljala oil and the exclusive Oleo AntiFade Complex™, it provides optimum colour retention, shine and salon-fresh-looking colour vibrancy.
Help dry, colour-treated hair retain its fresh-from-the-salon vibrancy with ZeroSulfate® shampoos containing the exclusive AntiFadeComplex®. Pureology's 100% vegan, ultra hydrating formulas offer extraordinary colour protection and superior hydration. Advanced Hydrating Micro-Emulsion Technology Multi-Weight Proteins of Soy, Oat and Wheat Conditioning Plant Extracts of Jojoba, Green Tea and Sage AntiFadeComplex® - Exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens including Heliogenol, plus Vitamins C and E: Pureology Hydrate System features: Neutralizes free radical damage Maximizes colour retention Advanced Hydrating Micro-Emulsion Technology: Strengthen and improve hair condition Enhance colour radiance Deeply hydrate Revitalize dry, parched hair Multi-Weight Protein Complex - Soy, Oat and Wheat: Strengthens, rebuilds and repairs More Benefits: Helps add touchable softness back to dry, brittle hair Rehydrates hair parched by sun and environmental aggressors
Pureology Hydrate System $35.95
Pureology Pure Volume - Shampoo contains ZeroSulfate, high foaming, light formula removes volume inhibiting build-up more thoroughly to weightlessly elevate hair with increased volume, shine and colour protection. Flexible body boosters, fortifying wheat protein, eucalyptus and the exclusive AntiFadeComplex®, deliver magnificent volume and colour retention.
Pureology Pure Volume - Blow Dry Amplifier is a heat protective formula that builds body and bounce, shields haircolour and provides improved discipline and control. Formulated with fortifying wheat protein and eucalyptus to ease blow-drying while infusing hair with extra volume.
Pureology Highlight Stylist - Bodifying Luminator is a weightless shine-foam that boosts body and texturizes from root to tip without weighing down finer hair types. Provides enhanced hold, volume, body and texture with shine. Hair is fortified with manageable feel and shape memory.
Pureology Reviving Red - Enhancing Treatment is a weekly pigment depositing treatment that boosts the vibrancy of vivid red shades and provides an intense surge of strength and softness to restore flexibility as well as increased ease of styling, discipline, manageability, frizz control, moisture retention, & shape memory—all enhanced with a mild, smooth waxy feel to hair. When used after Reviving Red Shamp’Oil, formulated with jaljala oil and the exclusive OleoAntiFadeComplex®, it provides optimum colour retention, shine and salon-fresh-looking colour vibrancy.
Pureology Precious Oil - Softening Masque is an intense deep penetrating nourishing treatment that fortifies the hair cuticle to illuminate shine for brittle, dry colour-treated hair. Cuticles are fortified and hair is left softer and protected from environmental aggresors.
Pureology Reviving Red - Illuminating Caring Oil is a daily, intense cuticle sealer treatment suitable for all colour treated hair types that noticeably increases vibrancy and reveals the shine of vibrant shades and colour retention of red or copper colour. Overall results include softer, smoother and frizz-free hair that is more conditioned, easier to detangle and enhanced with additional vibrancy and richness leaving a slippery smooth and supple feel.
Pureology Precious Oil - Shamp'Oil is a ZeroSulfate® and ZeroSilicone concentrated-oil formula that gently foams, intensifies shine, adds suppleness and protects colour vibrancy. Formula contains revolutionary Natural Vegan Delivery system delivers 4X water insoluble lipids without compromising the Pureology signature, decadent lather.
Pureology Pure Volume - Levitation Mist is a menthol infused, invigorating spray that infuses hair with 24 hours of magnificent volume at the roots for lasting lift, fullness and shine while protecting colour vibrancy. Fortifying wheat protein and eucalyptus stimulates scalp and provides root lift and all-over fullness."
Pureology Pure Volume - Condition is a light formula that removes volume inhibiting build-up more thoroughly to weightlessly elevate hair with increased volume, shine and colour protection. Fortifying wheat protein, eucalyptus and the exclusive ZeroSulfate® complex, deliver magnificent volume, shine and colour retention
Pureology Purify - Shampoo has an extra gentle formula clarifies without stripping colour, naturally removes odor from hair, and removes colour-dulling residue and buildup caused by chlorine, hard water minerals and styling products. Triple Chelators of Witch Hazel, Baking Soda and Tea Tree Oil gently cleanse while plant extracts of Chamomile, Aloe and Rosemary clarify.
Pureology Purify - Shampoo $35.95
Pureology Highlight Stylist - Gold Definer is a dual-phase contour shine-gel with gold mica to accentuate blondes and a gel phase to create optimum shiny separation and control. Controls frizz, holds shape and moisturizes without any heavy residue, stickiness or weight. Hold is enhanced while being manageable and flexible, great for both wavy and straight styles.
Pureology Perfect 4 Platinum - Miracle Filler is daily leave-in treatment that can be used as a reparative blow-dry lotion to fill in gaps in the hair’s cuticle Contains 15x more Keravis than Perfect 4 Platinum Shampoo and Condition to equalize and even out porosity and protect hair against mechanical stress.
Multi-use treatment evenly recharges every strand of the hair fiber of all types of colour-treated hair. Restore softness, elasticity, shine and moisture on colour-treated hair with this precious blend of sunflower seed, coconut, olive and jojoba oils. The first Green Seal certified 100% Biodegradable, free from silicones and parabens, versatile caring oil.
Pureology Highlight Stylist is formulated to have a lightweight texture, containing highlight enhancers to create natural-looking styles with reflective shine and long-lasting multi-tonal colour. Unique styling formulas powered by Red Algae extract and our Strengthening AntiFadeComplex™ lightly texturize and define hair while protecting highlights and enhancing colour vibrancy. Unlike regular styling products, our natural reflective porosity fillers even excessive light traps, creating a smooth reflective surface as you style, for utmost shine. Pureology Highlight Stylist contains: Reflective porosity fillers of olive, apricot and jojoba oils even light-trapping porosity gaps for blonde brilliance. Strengthening AntiFadeComplex™ reinforces to prevent breakage while maximizing colour retention. Natural, food grade red algae extract provides lightweight touchable texture.
Pureology Highlight Stylist $32.95
Pureology Hydrate - Shampoo gently cleanses without stripping colour with this concentrated moisturizing shampoo. Our ZeroSulfate® formula with the exclusive AntiFadeComplex® delivers a rich lather, while infusing hair with essential hydration and colour retention. The Natural Plant Extracts - Rose, Sandalwood and Green Tea are added for concentrated natural conditioning. Our Signature Aromatherapy Blend - Ylang Ylang, Bergamot, Anise and Patchouli evokes a luxurious fragrance for a multi-sensorial, spa like experience.
Pureology Hydrate - Shampoo $35.95
Pureology Precious Oil - Condition is an oil-infused daily concentrated conditioner that detangles and deeply replenishes brittle, dull colour-treated hair. Features the exclusive OleoAntiFadeComplex® that deeply repairs the hair fibre, insulates and fortifies the cuticle, envelops the hair surface to replenish the protective layer and locks in colour pigment while providing protection from environmental aggresors.
Pureology Perfect 4 Platinum - Condition is an intense daily conditioner that moisturizes and detangles, while enhancing brightness and shine through the brightening plant extract of lemon and nourishing plant extract of coriander. Strengthening formula also fortifies fragile blonde hair and maximizes colour retention.
Pure Volume System, the latest innovation from Pureology that weightlessly elevates fine colour-treated hair with 24 hours of magnificent volume*. The lightweight formulas with flexible volumizers, fortifying wheat protein, refreshing eucalyptus and the exclusive AntiFade Complex® remove volume-inhibiting build-up, infuse hair with fullness, and protect haircolour. Enriched with fortifying wheat protein and refreshing eucalyptus AntiFadeComplex® - Exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens including Heliogenol, plus Vitamins C and E Pureology Pure Volume System features: Cleanses and reduces weight with delicate purifiers Elevates hair from root to tip with flexible volumizers Replenishes and reduces breakage with eucalyptus and wheat protein Protects colour vibrancy with the exclusive AntiFade Complex * With use of Pure Volume Shampoo and Instant Levitation Mist ** No ingredient of animal origin
Pureology Pure Volume System $35.95–42.95
Pureology Highlight Stylist - Sea-Kissed Texturiser is a non-stripping, salt-free tousle spray that boosts shine as it strengthens the hair fiber. Fast-acting wave/texture activation detangles and product can be layered for as little or as much texture as desired without any weight or stickiness. Strands are textured, yet softer, smoother and more moisturized than benchmarks. Lightweight airy volume and movement enhances visual texture/dimension of highlighted/blonde locks.
Pureology Strength Cure - Restorative Masque is a lush conditioning masque that intensely fortifies and reduces breakage to help prevent further damage, strengthen and deeply condition. Ceramide coupled with the exclusive AntiFadeComplex® delivers both strength and softness for micro-scarred/damaged hair.
Pureology Reviving Red - Condition detangles and helps restore the hair fiber and multiply light reflection for purer, vibrant shades. Hair is left softer and shinier with a light smooth waxy feel that enhances moisture, shape retention & shape memory, easing styling, discipline, manageability & frizz control. Jaljala oil plus the exclusive OleoAntiFadeComplex® aids colour retention and radiance of red or copper colour-treated hair.
Pureology Strength Cure System is designed for micro-scarred, damaged colour-treated hair. Formulated with our exclusive Asta-Repair™including Astaxanthin, a powerful antioxidant, the luxuriously creamy formulas help heal and provide the perfect balance of strength and velvety softness. Pureology Strength Cure System features: Featuring our new Asta-Repair™ which is based on Astaxanthin, a powerful nature-derived antioxidant, and our exclusive AntiFade Complex, for beautiful colour-treated hair. Keravis, Ceramide and Arginine help replace the cysteine bonds and heal the micro-scarred cuticle to restore strength and velvety softness 97% Stronger Hair after only one use of the Strength Cure Shampoo, Condition, and Split End Salve.* *Based on a consumer test
Pureology Strength Cure System $35.95–49.95
Pureology Super Smooth - Masque is a concentrated, nourishing masque that dramatically improves the hair's integrity, subdue frizz and dry, unruly volume. The rich treatment boosts shine and softness while taming the cuticle surface, frizz and curl patterns. The exclusive ThermalAntiFadeComplex helps provide heat-styling protection and optimize colour retention.
Pureology Strength Cure - Shampoo is a gentle, concentrated ZeroSulfate® shampoo helps fortify micro-scarred, damaged colour-treated hair and provides a velvety soft finish. Astaxanthin, a powerful antioxidant helps strengthen and repair damage. The exclusive AntiFadeComplex® maximises colour retention. Keravis, Ceramide and Arginine helps replace the depleted cysteine content inside the cortex, while also helping to heal the micro-scarred cuticle to restore the hair's soft velvet touch.
Pureology Super Smooth - Hair Condition is a concentrated daily conditioner that detangles, smooths and replenishes unruly hair. Delivers multilayer balancing and intensifies natural shine while protecting colour vibrancy. The exclusive ThermalAntiFadeComplex® helps provide heat-styling protection and maximize colour retention.
Pureology's Fresh Approach System contains two new style-reviving remedies that keep colour true, lavishing hair with satin shine and softness. Often, dry shampoos use dulling talc, which can mattify hair and make colour look less vibrant. Pureology's pure minerals refresh hair while helping colour retain a vibrant look. Pureology's Fresh Approach System features: AntiFadeComplex® is an exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens including Heliogenol, plus Vitamins C and E. When used twice a week in place of regular shampoo, helps reduce exposure to colour-stripping water abrasion by 40%, extending the life of colour by up to 4 weeks.* Pure minerals of Obsidian and Smithsonite gently cleanse and refresh. Pureology's Strengthening AntiFadeComplex™ extends the life of colour. *In a 5x per week cleansing regiment for 10 weeks.
Pureology Colour Stylist - Stengthening Control is a non-dulling, fast-drying, micro-fine finishing hairspray that shapes hair with flexible hold and a radiant finish while protecting and maximizing the vibrancy of colour-treated hair. Easy to brush through, with no residue or flaking, even after repeating applications and zero water to further protect colour vibrancy with a medium level of control.
Pureology Curl Complete System's unique de-stressing formulas with coconut oil and our exclusive Strengthening AntiFadeComplex™ erase frizz, reduce breakage, revive shape and illuminate shine. Pureology Curl Complete System features: Coconut oil-enriched formulas with the exclusive Strengthening AntiFadeComplex™ envelop individual hair strands to: Re-substance the hair fiber and resurface its stress points Reduce breakage, replenish moisture and help erase frizz Protect haircolour and illuminate shine Revive shape and extend the life of curls and waves
Pureology Curl Complete System $35.95–50.95
Pureology Hydrate -Light Condition reveals soft, lustrous hair while protecting colour vibrancy with this luxurious, concentrated daily hydrating conditioner. The exclusive AntiFadeComplex maximizes colour retention, and the Jojoba Esters and Shea Butter intensely hydrates without weighing hair down. The Natural Plant Extracts - Peppermint, Sage and Rosemary are added for concentrated natural conditioning and our Signature Aromatherapy Blend - Peppermint and Corn Mint Essential Oils awakens the senses with an energizing, refreshing fragrance.
Pureology Colour Fanatic is a multi-tasking hair beautifier that provides 21 essential benefits to prime, protect, and perfect colour treated hair daily after shampoo and condition. Partnering AntiFadeComplex® with Fennel Seed extract provides antioxidant and UV protection against hair color fade. Keravis and Xylose provide internal strength and external thermal protection while our natural oil blend of camelina, coconut and olive provide our most deluxe detangle, for longer-lasting, perfect-looking colour every day!
Pureology Colour Fanatic $42.95
Pureology Colour Stylist - Anti Split Blow Dry is a lightweight, humidity resistance cream provides long-lasting shape memory, adds moisture and reflective shine for an easy blow-dry while protecting and maximising the vibrancy of colour-treated hair with a medium level of control.
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